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Amazon Sales Management
Project Overview
I was responsible for end-to-end sales management. This included Catalog optimization, Pricing control, Buy Box strategy, and ensuring account health remained in excellent standing. The client had branded listings already in place, and my job was to Maximize Daily Sales while staying compliant with Amazon’s performance standards.
Objectives
My main objectives for this Project were:
- Boost Daily Sales
Increase the volume of daily orders through better Pricing, Buy Box wins, and Sales tracking.
- Win the Buy Box More Frequently
Monitor pricing against competitors and adjust in real-time to improve Buy Box percentage.
- Manage Inventory Efficiently
Avoid stockouts by planning restocks in advance based on performance and velocity.
- Keep the Account Healthy
Maintain top-tier metrics including Order Defect Rate, Cancellation Rate, and Policy Compliance.
Approach
- Catalog Performance Analysis
Audited active listings and focused efforts on top-selling branded SKUs.
- Buy Box Optimization
Used a combination of automated repricing tools and manual adjustments to stay competitive.
- Inventory Monitoring & Alerts
Set up tracking systems and alerts to ensure timely restocking.
- Daily Sales & Metrics Reporting
Monitored core metrics like Sales Velocity, Buy Box %, and shared reports with the client.
- Performance Tracking & Reporting
Monitored key metrics such as Daily Sales, Buy Box %, Inventory Levels, and Account Health to ensure consistent growth and smooth operations.
Results
- +110% Increase in Daily Sales: Strong growth by maintaining competitive pricing and tracking key SKUs.
- Buy Box Win Rate Peaked at 85%: Won and retained the Buy Box on top listings through consistent price monitoring.
- Zero Account Health Flags: Kept all metrics clean, no late shipments, no policy violations.
- $15,400+ Revenue in 1 Month: Client crossed this target within the first 30 days of account handling.
Conclusion
This project proved how a well-managed wholesale account can generate steady revenue without the need for private label listings. From Buy Box wins to ad profitability, every aspect was optimized to support long-term, scalable growth on Amazon.
Project Information
Clients: Retail Brand Co.
Categories: E-Commerce
Services: Amazon Sales Management
Address: 123 Street, Suite 300, CA
Date: Jan 08 2025
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